Your social media guide to all Singapore elections. Since 2011.
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What is this about?
onefiveseven is dedicated to collecting and presenting the social media landscape of elections. We are currently focusing on the upcoming Singapore General Election 2015.
Why the need?
Social media is becoming a feature of almost any online behaviour now, whether it is reading reviews before buying a consumer good, deciding on a lunch spot, or picking your next member of parliament. Increasingly, it is being used in politics, both in the more traditional use as media as purely a broadcast mechanism, and as social media is more purely thought of, as a tool for interacting with your community.
What do you mean your election in "black and white"?
onefiveseven looks at the use of social media in elections and politics. Through the use of several quantitative mechanisms, we intend to look at things in an objective manner. We're not interested in the politics, but are interested in the social media political behaviour.
What quantitative mechanisms?
All sorts, but mainly the use of social media monitoring tools. We've developed our own tool for the social media heat map, which you can read more about by clicking on "Methodology" found beside the heat map.
How do I use it?
Click on any constituency, and the social media profiles (where available), of each candidate will pop up. At one glance you will be able to see whether they have a Facebook page, a Twitter handle, a blog or an Instagram presence. You will also be able to see the number of Facebook fans or friends they have and the number of Twitter followers they have. That is a quick snapshot. If you want a deeper look at the candidates social media presence:
Click on the Facebook icon to go directly to the candidate's Facebook page.
Click on the Twitter icon to go directly to their Twitter page.
Click on the blog icon to go directly to their blog.
Click on the Instagram icon to see what photos they have posted.
What about the party icons?
You can also check out the candidates social media presence by clicking on each party icon. It is the same information, but arranged by parties You will also find the social media information on the parties themselves here.
What other social media stuff is there on the onefiveseven?
Twitter feed: Live feed that pulls up relevant search terms on the election. Well, not always relevant, there is some noise. Click on a tweet to check it out.
onefiveseven BLOG: Our blog with articles on the use of social media in elections.
What is it?
The Social Media Map is a "heat map" of commentary and activity that is happening about each constituency. Each constituency is shaded a particular colour to indicate a level of activity. They are:
pale yellow: very mild
light yellow: mild
darker yellow: warm
red: very hot
How are the colours decided?
Quantitative data is gathered to measure the level of social media chatter about each constituency. Additionally, the social media presence of all the candidates within a constituency is aggregated. The data combined, but not before being normalised to allow for comparisons between constituencies and assigned a colour depending on the rate of change.